← All work Founder & Builder

Keeper

A recommendations app built around trust. Starting with hair salons and stylists.

Role

Founder & Builder

Date

2026 – Present

Focus

Product, Full-Stack Engineering, Go-to-Market

Keeper salon detail screenshot
Keeper home feed screenshot

The problem with star ratings

Most review platforms optimize for volume. Thousands of anonymous ratings tell you little about whether a reviewer's taste matches your own. A recommendation is only useful when it comes from someone whose judgment you actually trust.

Building around a "stack"

Keeper is built around creating your personal stack: the handful of providers you actually rely on. Your stack builds itself automatically from the providers you rate the highest, and doubles as a way to signal your taste to trusted friends, family, coworkers.

My role

I designed and built Keeper end to end: the data model, the front end and the early user research. I'm currently shapring go-to-market and refining the stack concept. It's an active, ongoing project I'm building at business school.

Get in touch

Exploring product, strategy, and operations.

I'm looking for full-time opportunities after HBS, and internships along the way. If something seems like a fit, I'd love to hear from you.